Tangram Strategic Design. Consulting company for marketing and design.
BRAND STRATEGY & POSITIONING
Strategies to develop a brand’s uniqueness and reputation, helping them to successfully achieve their goals, while re-accessing and possibly correcting their positioning.
The hierarchy and relationships between master brand, sub-brands and co-brands and how they are perceived by consumers.
These relationships are defined and regulated through a tree of relationships.
The sound and name of a product, service or organization can determine its success or failure. Through special research and a multilingual team we make the selection process measurable, efficient and cost-effective.
BRAND & CORPORATE IDENTITY
Systems which are developed to express the values of a brand or an organization, both internally and externally, through the study of names, trademarks, sounds, scents, communication strategies and house style.
Packaging directly expresses the values of a product or a brand to consumers, as such it’s a very effective form of advertising for the product. Well-designed packaging can become the most important driver in sales and in building brand loyalty.
Retail is the three-dimensional and experiential extension of a brand’s values and savoir-faire. For us, a retail project is not just about beautiful design but it’s the possibility of creating a meaningful experience with the world of the brand.
The industrial design of an object or packaging, besides solving functional and ergonomic problems is also an extremely powerful way to communicate identity and brand value.
Identifying the appropriate channels for conveying a message is as important and decisive as the message itself.
The digital world is constantly evolving and brands must find new modes of expression and ways to relate to consumers. We work with a team of specialists up-to-date on the latest developments and the potential of new technologies.
Exhibition spaces, corners and events must provide a unique and memorable experience in line with the values to be communicated. When a product or service presents itself in a space there is a unique opportunity to bring extraordinary experiences to life and these can create a deep connection with users.
FILM CORPORATE & ADV
Only a handful of seconds are needed to create truthful, deep emotion that will remain in memory. Films have the ability to tell stories through sound, image and colour like no other medium can. When used online they can become powerful viral tools.
We work on corporate and consumer communication with passion and creativity stemming from our profound understanding of the values and potential of each brand.
House style is a guide on how to develop the brand with a consistent style in terms of look, feel and clarity of presentation. In the house style, parameters are defined for visual identity, tone of voice and writing style.
During events companies display their savoir-faire as well as their relationship, organizational and entertainment skills. Every minute detail is considered, since they are all important, contributing to the success of the project and the memories and impressions created.