Exhibition of Bernardino del Boca
Bernardino del Boca, 1919-2001: The sacred fire of Beauty
The exhibition took one year to prepare, contacting the various collectors and organising, planning and putting everything together. Ninety three works, from 24 collectors, were selected for the exhibition, and critical studies were carried out on these, to produce the catalogue, together with other essays on the person of Bernardino del Boca.
The installation, which was done in collaboration with the architecture studio of Alberto Sempi,
was designed following the exhibition order of the catalogue.
Numbered information panels were introduced at intervals into the sequence of works, to create a clear and precise path through the exhibition.
The imposing size of the exhibition facility and the choice of colours for the panels created an attractive environment that had a great visual impact.
The event was publicised with a poster campaign, a Facebook event, advertising banners on the Internet, advertisements in trade magazines and a PR campaign in the main, local newspapers.
The initiative was a great public success, also thanks to the commitment of Novara Town Council, Novara Province, the Local Tourist Board and Piedmont Region.