Tangram Strategic Design. Consulting company for marketing and design.
COMO THE ELECTRIC LAKE
Como The Electric Lake is a project created by Grandi Giardini Italiani, in collaboration with the car company Tesla, to electrify Lake Como with a series of super charger columns for cars and boats.
The new corporate identity communicates the concept of charging, immediately and simply.
The red colour recalls Tesla’s corporate colour,
and the blue recalls the lake.
These clear, simple elements create a very strong, modern identity that overcomes language and culture barriers.
The project has many sponsors, including local authorities and hotels.