Tangram Strategic Design. Consulting company for marketing and design.
Aligest - VitaSì ENERGY
New packaging system for a new line of sports supplements.
We commissioned a motivational and psycholinguistic study, in order to get an in-depth understanding of the world of consumers of supplements, particularly of those who use them for sports activities.
With the results of the study, we designed the new brand identity and packaging system for the target of consumers who perform physical activities to feel better and not to compete.
Aligest’s new winged logo emphasises its dynamic character, enhances the name and suggests the effect of using the product.
The packaging system uses a yellow background, in order to be different from competitors and because it is the symbolic colour of wellbeing.
On the front of the packaging, the athletes indicate when to use the product, and the large numbers make it clear that the line was conceived as a system to be used before, during and after sports activities.