The aim of this project was to create a communication system for Avis Milano that expressed the importance of giving blood, a sensitisation campaign intended to overcome the feeling of aversion to blood that many have.
The new image is simple and effective: a red drop gathered from a smile, which can also be interpreted as a hand. Its friendly appearance conveys positive values connected with the joy of giving. The claim “Give blood, save a life” summarises the aim of the association perfectly. The communication materials produced include postcards, greetings cards, T-shirts, short films, etc…