Le Bonelle Gelées
For Bonelle sweets we worked in two stages, in the first we developed a gift packaging and after a few years we worked on a social campaign redefining the positioning.
We tried to broaden the target of consumers with the positioning: “Bonelle pure joy”, a simple, natural and vegan-friendly product.
All this using a cheerful and slightly carefree communication that emphasizes the joy of the senses.
Packaging, brand strategy and social campaign.
