Packaging system for the new line of natural whitening toothpastes Perlax.

The new Perlax line is positioned in the area of effective but natural products, a market segment not yet covered by important brands.
The project included a new brand identity and a packaging system that uses special finishes in the printing phase to give greater prominence and three-dimensionality to the brand and make it more emotional.
The packaging was designed to be highly visible on the shelves of the points of sale in all lighting conditions.
The toothpastes are also combined with a whitening and protective mouthwash.