Our assignment began with the definition of a new brand strategy supported by extensive qualitative and quantitative research.

After defining the brand platform, we began to develop new ads for industry magazines, a social campaign where we included mini interviews, and we designed a new look and feel for the stands in Italy and abroad.

Our strategy is to break away from the usual image of the sector with strong images that draw attention to the Palinal brand.

Last but not least, we designed the logo for the company’s 80th anniversary and took care of the
presentation during the celebratory event.

Brand Strategy, ADV, Social, exhibit and event