Tangram Strategic Design. Consulting company for marketing and design.
The MDO group is one of the most important multi-channel and multi-brand groups in the Italian retail trade.
We were called to create a new line of "Seimio" brand packaging. The strategic characteristic of this line was the high quality of the products and image, and the determination to pursue an innovative policy of branding in the world of private labels.
In 2001, we have started to develop a second line with the brand "Dimeglio", which is already in use. This brand had to be repositioned to enhance the quality aspect of its product lines.