Tangram Strategic Design. Consulting company for marketing and design.
Updating of the packaging system Gyno Canesten to the International format and development of three new references.
Bayer asked us to re-examine the brand Lasonil, to coordinate it visually with the international brand of analgesics, Aleve.
The process entailed developing a new architecture for the Lasonil brand, by introducing new products, thereby creating a complete line against muscle and joint pain.
A packaging system was developed that moved away from the visual codes of the competitors, to achieve a high degree of recognisability and authority in the market. All of the communication and display tools for the point of sale were also designed.